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Jackies Blog

Any colour, so long as it's white.

Published 21.07.14 · Living ·
Main Pic The White Co

Source: ©

I have long been a fan of The White Company, and have been purchasing on line way before I visited one of the dreamy stores. They have built their reputation on producing beautifully designed, quality products (primarily in white).  They have lots of stores across the UK (and further a filed), but their customer service is impeccable, so buying on line or over the phone is friendly and quick. But if you can, take a trip to a store and run your hands along an array of the softest cashmeres, the finest silks and crispest cottons (you don't experience that on line). This is my go to site for stylish, quality gifts and although it’s the middle of July, thoughts of their Christmas collection have already sprung to mind (yikes). During the holiday season when the world is awash with festive red and green, they produce the loveliest baubles and wreaths, in shades of tasteful whites and biege.

So it is with much delight that I find myself browsing for the ultimate ‘new baby’ gift for my, soon to be, God daughter or son. I have already decided I wanted something cashmere (one’s never too young for a bit of luxe), a little cardi perhaps or maybe a toy (Riley the puppy is a current fav).


As tempting as is it, I ignore all the cashmere items for grown ups (buy one, get one for me?’), and settle for an exquisitely soft, timeless baby blanket in white.  Of course no present from The White Company would be complete without the signature gift box.   Half the fun is untying that thick black ribbon, and anticipating the contents inside.

Hope you like it Junior! x x 


.................  Just two days later - It's arrived - yay!!!!!!!


'Thank You' ..................

Thank you

Thanks for reading, Jackie.

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