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Source: © www.fashionmenow.com
Last week, I had the pleasure of attending the SheerLuxe in Conversation with Lucy Williams event, hosted at the beautiful Kensington Hotel in South Kensington, London. Lucy, the gorgeous and stylish owner of ‘Fashion Me Now’, talked about her brilliant fashion blog, and how she developed such a large following of fans.
A little about Fashion Me Now...
Starting out as Lucy Williams' personal mood board, long before the days of Pinterest and Instagram, ‘Fashion Me Now’ was a place where Lucy could record stuff she loved and a place to store things that inspired her. Today, it’s one of the UK’s most successful blogs (85k plus following on Instagram) where Lucy writes about the latest trends in fashion, beauty and travel, as well as of course still documenting things that inspire her.
Lucy started her career as a fashion assistant, but now works full time as a blogger/freelance writer and brand consultant. Making a successful career out of her blog, Lucy kindly opened up about her journey with her blog, so far, and shared her secrets to successful blogging.
Arriving at the rather swish the event was already buzzing with keen bloggers and fashion fans alike. The Kensington Hotel is a quintessentially elegant South Kensington property, and the stunning Town House Restaurant was the perfect setting for the event.
Once the audience had settled and taken their seats, SheerLuxe Editor Georgie Coleridge Cole, introduced herself and the event, before introducing Lucy (a petite bohemian blond). With Georgie posing questions to the ‘Fashion Me Now’ blogger, Lucy chatted about how she built a successful career out of blogging, and of course about fashion!
Discussing style choices, and offering up tips regarding on what to spend and on what to save, Lucy chatted happily about everything from her fashion disasters to highlights of her career; divulging to the audience details of her personal life, from her favourite travel spots to her approach to diet and nutrition. Lucy was surprisingly frank and honest about her journey, and her warm and pleasant nature made me love her even more.
As an audience, we were then invited to ask questions of our own, before being given the opportunity to network. Over canapés and champagne, I got the chance to chat with fellow bloggers and fashion fanatics about the event and our own blogs, while Lucy happily mingled and posed for photographs.
Such a fun time was had by us all; but, alas, the event came to an end and we were all given a very generous goody bag, to take home.
A little about SheerLuxe...
Launched by Editor Georgie Coleridge Cole, in 2007, originally as a directory of the best online retailers, today SheerLuxe is an online lifestyle magazine. Featuring news and views on the latest trends in fashion and beauty, wellness and lifestyle, today SheerLuxe is a popular online fashion news site.
Previously Lucy worked for SheerLuxe as a fashion assistant, and so with the ever-growing success of ‘Fashion Me Now’ and this seemed to be the perfect time for Georgie and Lucy to get together and talk blogging.
The event was a great success, and it was fantastic to hear from two inspiring women who have made a career out of doing what they love; writing about fashion. It was great to meet both Lucy, Georgie and the rest of the Sheerluxe team, and I had the opportunity to meet lots of like-minded bloggers, enjoying an evening of fashion, gossiping and networking.
Here's a peek at the fun night. Enjoy x